02/12/2002
Ross Media Relations has been
appointed by Betfair to leverage their consumer media relations
activity. Betfair, the company that’s revolutionising the betting
market, is the world’s largest betting exchange with 85% of the
global market. Its sophisticated technological platform enables it
to match 12,000 bets a minute, adding up to a turnover of over £50
million a week. In just over 2 years the company has established
itself as the 3rd biggest player in the total UK betting market,
overtaking Coral and placing it behind William Hill and Ladbrokes.
Stewart Ross, Managing Director of Ross Media Relations, said:
“The combination of a focussed and superior customer proposition and
leading edge technology has made Betfair’s progress in the betting
market irresistible. Its revolutionary approach is transforming the
marketplace, attracting totally new user groups. We aim to help
Betfair convert further large, new tranches of customers to an
online betting experience that not only gives odds of more than 20%
better than traditional bookies, but is great fun!”
15/10/2002
Ross Media
Relations launched its new website, designed with clean, simple
lines and an emphasis on ease of navigation and accessible
information.
Managing Director, Stewart
Ross, said, “This new site is yet another channel through which young, fast
growth companies can learn more about how valuable a role media relations can
play in their business development.”
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