Ross Media Relations is aimed at both b2b and b2c dot com and early start businesses looking to achieve fast growth, and at small, established companies seeking to take their business to the next level by increasing their business and trade profile.

1. CONSULTANCY

Formulation of correct corporate and product positioning and messaging

Ensure that investment, business development and end-user audiences - journalists, analysts and influencers -all receive the same cogent story and are easily able to buy into your business
 

Targeting: audiences and media

Who do you want to talk to? How do you reach them?

Media Training

Creation of exhaustive offensive and defensive Q&As for confident, on-message media communication
Get the most out of your media interviews

2. MEDIA RELATIONS

	Drafting and distribution of press releases
	All PR coordination and back-up
	Set up media interviews
	Obtain profiles of key client personnel
	Voice of authority comment
	Forward feature opportunities
	Contributed articles
	Research studies/White Papers
	Evaluation: press cuttings and analyses

3. ANALYST RELATIONS

	Identification of key financial and research analysts
	Preparation of analyst materials and presentations

4. EVENT COORDINATION

	Networking: conferences, exhibitions, seminars, round table events
	Spokesperson opportunities